Zoopla reveals most popular search terms among people looking to buy


  • Most popular search terms among buyers include ‘bungalow’, ‘detached’ and ‘garage’
  • Others in the top 10 list compiled by property website Zoopla, include ‘garden’, ‘cottage’ and ‘parking’
  • In London, one of the most popular terms searched for is ‘houseboat’, along with Help to Buy

Myra Butterworth For MailOnline

If you’re the proud owner of a detached home, a garage or a bungalow, you could be the best placed to sell, new research suggests.

Property website Zoopla has analysed the most popular search terms on its site and the word’ detached’ tops the list.

It is followed by the terms ‘garage’ and ‘bungalow’, with others that are included in the top 10 list being ‘annex’, ‘freehold’ and ‘garden’.

This five-bedroom bungalow in Caterham, Surrey, is being sold by estate agents Park & Bailey for £1.25million

This five-bedroom bungalow in Caterham, Surrey, is being sold by estate agents Park & Bailey for £1.25million

This five-bedroom bungalow in Caterham, Surrey, is being sold by estate agents Park & Bailey for £1.25million

TOP 10 SEARCH TERMS ON PROPERTY WEBSITE ZOOPLA
UK South East London South West East England Scotland North
West
West Midlands Wales East Midlands Yorkshire & Humber North East
1 detached garage freehold garage garage garage garage garage detached garage garage detached
2 garage detached garage detached detached detached detached detached garage detached bungalow garage
3 bungalow parking detached parking bungalow bungalow bungalow parking bungalow bungalow detached bungalow
4 parking annex parking annex parking parking parking bungalow parking parking parking acres
5 annex bungalow garden bungalow annex garden garden annex acres annex annex parking
6 garden garden Help2Buy sea view acre cottage cellar acres annex cottage semi detached garden and garage
7 freehold cottage houseboat cottage garden rural cottage driveway cottage rural cottage cottage
8 cottage acre balcony acres barn conversion large kitchen conservatory cottage land acre garden annex
9 acres freehold period garage cottage acres annex conservatory rural character conservatory rural
10 rural period ground floor Period Rural land semi detached semi detached sea view conservatory land sea view
Source: Zoopla                     

Zoopla looked at search terms on a regional level as well as for the country as a whole.

It suggested that those looking for homes in the south west are hoping to snap up a coastal retreat, with ‘sea view’ and cottage’ both making the top 10 search tops for the area.

In the south east, the most popular search terms among house hunters include ‘cottage’, ‘acre’ and period’.

By contrast, in London – where space is more restricted and house prices tend to be higher – one of the most popular terms searched for is ‘houseboat’, along with ‘help to buy’ and ‘freehold’.

This seven-bedroom detached house in Berkshire's Newbury is being sold by Express Estate Agency for £1.95million

This seven-bedroom detached house in Berkshire's Newbury is being sold by Express Estate Agency for £1.95million

This seven-bedroom detached house in Berkshire’s Newbury is being sold by Express Estate Agency for £1.95million

Buyers in the north of England and Scotland seem to have a different set of priorities, according to the research.

In Yorkshire, the top terms are ‘conservatory’ and ‘land’, while in the north west it is ‘cellar’, and in Scotland, a ‘large kitchen’ is a key priority.

Zoopla’s Lawrence Hall said: ‘While location and price are clearly some of the main drivers behind property purchasing decisions, data from our keyword search tool reveals some of the property-related specifics buyers across Britain are looking for.’

It follows similar research published at the end of last year by Zoopla, which found that the term ‘garage’ was the most popular term in 2017, with the word ‘freehold’ entering the top 10 most popular search terms for the first time.

Why are buyers searching for bungalows for sale? 

Sarah Broughton, of buying agency Prime Purchase, said: ‘Many bungalows were built in the 1960s and 1970s so are rather dated and have largely gone out of fashion. 

‘It is fascinating to see that people are more interested in them again – perhaps this is down to our ageing population. People prefer to live at home rather than going into care and a bungalow is a practical solution, whereby you can use all of your house, rather than being restricted to living downstairs.’ 

This seven-bedroom freehold house in Birmingham's Edgbaston is on the market with Robert Powell and Co estate agents for £1.95million

This seven-bedroom freehold house in Birmingham's Edgbaston is on the market with Robert Powell and Co estate agents for £1.95million

This seven-bedroom freehold house in Birmingham’s Edgbaston is on the market with Robert Powell and Co estate agents for £1.95million

 

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