And the bride wore… an £80 H&M wedding dress

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City & Finance Reporter for the Daily Mail

French Connection and Next are among those grabbing a slice of the lucrative market for cheap wedding dresses

French Connection and Next are among those grabbing a slice of the lucrative market for cheap wedding dresses

French Connection and Next are among those grabbing a slice of the lucrative market for cheap wedding dresses

As the cost of weddings continues to spiral, high street chains are latching on to a trend for cheaper wedding dresses.

French Connection and Next are among those grabbing a slice of the lucrative market.

H&M sells wedding make-up, bridesmaid dresses, shoes and wedding gowns, including the one pictured above for £80, with prices from £2.99 to £150.

Next offers a range of outfits for around £200, while upmarket retailer Whistles launched its second bridal range this year, including a jumpsuit.

According to a GlobalData consumer survey, 34.5 per cent of brides bought a two piece dress or outfit in 2017, signalling the move away from traditional wedding dresses.

Asos launched its own-brand bridal collection in 2016 to let younger brides to buy a dress, shoes and accessories for no more than £400. 

It proved such a success that 9,200 women walked down the aisle in Asos wedding dresses that year.

Mamequa Boafo, senior retail analyst at GlobalData, said: ‘Affordable fashion is driving the clothing market – and wedding wear is no different.’

 

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