Relaunch: Sales of Angel Delight soared last year
Angel Delight, the powdered instant dessert that was a hit in the 1970s, is proving to be just as popular with modern families.
Sales of the pudding soared 11 per cent last year following a relaunch by makers Premier Foods.
As well as the classic sachets, it makes a ready-made version which requires no whisking or added milk.
Celebrating its success, Gavin Darby, chief executive of Premier Foods, said: ‘We’ve been bringing a lot of our brands up to date by making them younger and more relevant to today’s consumer.
‘People love brands that they’re familiar with, so this is nostalgia with a twist.’