Angel delight gives Premier Foods a lift: Modern families get a taste for 70s instant pudding


City & Finance Reporter for the Daily Mail

Relaunch: Sales of Angel Delight soared last year 

Relaunch: Sales of Angel Delight soared last year 

Relaunch: Sales of Angel Delight soared last year 

Angel Delight, the powdered instant dessert that was a hit in the 1970s, is proving to be just as popular with modern families.

Sales of the pudding soared 11 per cent last year following a relaunch by makers Premier Foods. 

As well as the classic sachets, it makes a ready-made version which requires no whisking or added milk.

Celebrating its success, Gavin Darby, chief executive of Premier Foods, said: ‘We’ve been bringing a lot of our brands up to date by making them younger and more relevant to today’s consumer.

‘People love brands that they’re familiar with, so this is nostalgia with a twist.’

 

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