Asda leads supermarket rivals as summer of sport and sun boosts sales of beer and burgers
- Supermarket sales jumped 3.6% in the 12 weeks to July 15 according to Kantar
- In the week England played Colombia, alcohol sales swelled £287m
- Asda sales jumped 3.7% making it the best performer of the big four grocers
A healthy dose of football fever, Wimbledon and scorching temperatures weather has boosted supermarket sales to their fastest rate this year, figures show.
Customers visited supermarkets an extra 13 million times over the last four weeks to stock up on booze and snacks for sports-watching at home or al fresco dining.
This, according to the latest figures from Kantar Worldpanel, fuelled overall supermarket sales growth of 3.6 per cent over the last three months, with Asda doing particularly well out of it.
Footfall fans helped fuel sales growth at supermarkets as they stocked up on booze and snacks
During the week that the England World Cup team played both Colombia and Sweden, sales of alcohol surged to £287m – a record outside of Christmas and Easter.
And, in the last month, nearly a third of all households bought pain killers too.
Likewise, sales of firelighters and fresh burgers rocketed in the last four weeks as customers got outside for barbecues and picnics.
Of the Big Four grocers – Tesco, Sainsbury’s, Asda and Morrisons – Asda had the strongest sales growth – up 3.7% in the last 3 months
Kantar said Asda sales jumped 3.7 per cent over the quarter, making it the best performer of the ‘Big Four’ supermarkets for the first time since December 2014.
The retailer encouraged an additional 230,000 shoppers through its doors during the period.
Meanwhile, Sainsbury’s and Tesco both lost market share, despite some sales growth and a strong performance at Tesco Express.
The Co-op enjoyed growth of 6.4 per, its highest recorded since October 2011 as shoppers’ desire to maximise the sunshine encouraged them to shop more locally.
Lidl’s 9.7 per cent sales rise was boosted by its title as the official supermarket of the England football team.
During the five weeks of the World Cup, Lidl sold more than 100 burgers every minute, and in the two weeks of Wimbledon, it sold 60 punnets of strawberries every minute.
Its rival Aldi returned to double-digit growth of 10.9 per cent. The two German discounters are now on the verge of hitting a combined market share of 13 per cent for the first time.