William Hill will start taking sports bets in an ocean-front casino in the US
William Hill will start taking sports bets in an ocean-front casino in the US following a landmark ruling to legalise sports gambling in the state of New Jersey.
The betting giant has shelled out £4.5m for space in Atlantic City’s Ocean Resort Casino, opening next month.
William Hill entered the US market in 2012 and has a presence in Las Vegas.
Its launch into New Jersey comes after the US Supreme Court overturned a 25-year-old ban on sports betting in the state.
Joe Asher, of William Hill US, said: ‘We are very excited to … have a presence on the Atlantic City boardwalk.’