Customer service drive: BT is to open help kiosks in its EE mobile phone shops
BT is to open help kiosks in its EE mobile phone shops as it tries to repair its battered reputation for customer service.
The telecoms giant said the helpdesks are being rolled out to 620 existing stores, with another 30 to open in the next seven months.
BT was voted Britain’s worst firm for shoddy service by Daily Mail readers in 2017, 2016 and 2014.
Mark Allera, the chief executive of BT’s consumer business, which includes EE, said: ‘We need to be better at customer service and so we are setting out our vision to be more personal and more local for our customers.’
In a series of pledges yesterday, BT also promised to stop using foreign call centres to answer customer queries by 2020.