One of the perks of being a celebrity is receiving freebies from brands eager for you to promote their products – and it’s even better when you get paid to wear them for social media posts.
But some cheeky stars are cashing in even further by then selling on clothes they’ve been given for free on resale site Depop – a trendy selling app popular with teenagers, models and celebrities.
Reality stars such as Louise Thompson, Marnie Simpson and Georgia Toffolo have all been guilty of wearing outfits for sponsored Instagram posts, which they may have been paid thousands for, and then flogging them online.
Celebrity stylist Lucas Armitage confirmed to Femail: ‘If a celeb is wearing something on a sponsored post then it has almost certainly been sent to them free of charge and they have received a payment for wearing the item.
‘In general a lot items celebs wear will have been sent for free from a PR, so to see a celeb selling them for profit is a little crass and, dare I say, cheap.
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Former Geordie Shore star Marnie Simpson wore this Motel Rocks dress for a sponsored Instagram snap in January 2018, meaning she was paid for the post and was also given the sparkly number for free by the brand
A few months later in March 2018, Marnie Simpson listed the dress for sale on Depop for £40 after wearing it to advertise Motel Rocks
Made In Chelsea’s Louise Thompson was likely paid thousands for this Instagram advertisement for MissPap from March 2018
Louise then listed the top from the outfit on fashion resale site Depop for £6 after advertising it on Instagram
Stars with followings over a million can make around £6,000 for a sponsored Instagram post, while those with a following of several million are looking at £10 to £16K.
So it’s likely that anyone selling on clothing they’ve worn for a sponsored post has already been handsomely rewarded.
Former Geordie Shore star Marnie Simpson has more than 880 listings on Depop and with an average price of £17, making her collection worth around £15,000.
But it seems that she didn’t have to pay a penny for many of the items she’s listed.
Singer and reality star Jasmin Walia showed off a purple dress from Lasual Boutique for an Instagram ad in May 2018
Jasmin later listed the same dress she’d promoted on Instagram, and was most likely gifted by the brand, for £10
Made In Chelsea’s Georgia Toffolo advertised the fashion brand Faviana New York on Instagram, offering followers a discount code
Toff then sold the same dress she’d worn in the ad for £30 on online fashion resale site Depop
For instance, Marnie posed in a glittery dress by Motel Rocks for an Instagram snap in January 2018 clearly marking the post #sp to indicate it was an ad she’d been paid for.
A few months later in March she advertised the dress for sale on her Depop page for £40.
However, some celebrities do use their Depop pages as a way of supporting worthy causes.
Geordie Shore’s Sophie Kasaei wearing a stripey two-piece in an Instagram advertisement for MissPap in March 2018
Realit star Sophie Kasaei then took to Depop to sell the outfit she’d been paid for wear for £15
‘I know a huge amount of celebs who sell clothing they have been sent and donate the money charity, which I feel is admirable,’ Lucas said.
He pointes out that Former Made In Chelsea star Tiffany Watson’s mother sells some of her daughter’s clothes on Depop, but donates the profits to an animal charity they support.
Meanwhile, Love Island’s Olivia Buckland supports the Mayhew animal home and other charities by selling her unwanted clothes.
US model Tess Holliday has her own clothing range with plus size brand Eloquii and plugged it in this Instagram posed in August 2017
US model Tess Holliday has been selling on pieces from her own range with plus size brand Eloquii at a reduced price