Chinese get taste for Cathedral City  cheddar (but only if it’s mild)


City & Finance Reporter for the Daily Mail

Soaring demand for cheddar cheese in China prompted Cathedral City’s owner to ask shareholders for £70million to expand.

Dairy Crest, which also makes Davidstow cheese and Utterly Butterly, said it was making the leap as sales of Cathedral City grew 6 per cent in the year to March 31.

Dairy Crest will place 14.1m shares on the market, worth around £70million, to fund an £85million expansion of its factory in Cornwall, boosting production from 54,000 tons a year to 77,000 tons.

Demand for British cheese in China grew by 20 per cent last year.

Chief executive Mark Allen said: ‘Cheese is the fastest area of growth for dairy in China.’

Cheese on toast is not popular in China yet but Dairy Crest hopes to help develop a taste for it there. 

‘We have done some taste testing and Chinese consumers prefer the milder cheese,’ Allen said.




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