The new boss of Associated British Foods has bought more than £201,000 of shares in the firm.
Michael McLintock snapped up 7,500 at 2688p in the owner of budget fashion chain Primark.
The 57-year-old joined as a director last November, and became chairman in February.
He had previously served a 19-year stint as chief executive of the investment manager M&G.
This week Primark defied the high street gloom by ramping up its store openings and growing sales.