Founder of posh sausage firm Heck accuses Aldi ‘cowboys’ of copying his Italian-style bangers
The founder of family sausage firm Heck has accused Aldi of copying his bangers.
Andrew Keeble, a former Yorkshire pig farmer, said he had politely asked Aldi to drop its Italian-style chicken chipolatas.
He suggested the packaging is similar to Heck’s Chicken Italia sausages – but received a threatening legal letter in response.
Bad taste: Andrew Keeble, a former Yorkshire pig farmer, said he had politely asked Aldi to drop its Italian-style chicken chipolatas
He is now considering taking the discounter to court.
In a letter to trade magazine The Grocer, the 52-year-old said: ‘We are a small family business that has invested time and substantial cash in developing the UK’s number one brand.
‘Why should we stand by and watch these cowboys sell a lookalike pack to their customers?’
An Aldi spokesman said: ‘The branding and colours used on this packaging are consistent with the wider Ashfield Farm range.
‘We have used this brand in the UK for the past 15 years and it is clearly recognisable to customers.’