Marston’s is hoping a range of American craft beers will boost its fortunes and take the business more upmarket.
The group, which owns pubs across the UK, has enjoyed soaring sales of Founders All Day IPA after it won distribution rights to the beer following its £55million purchase of brewery company Charles Wells, which owned the rights, last year.
Marston’s has secured a five-year deal with Michigan-based Founders Brewing Company amid booming demand for craft beer in the UK.
Founders is a family-run business known for its punchy, high alcohol-per-volume beers.
It could be a winning deal for Marston’s, which crashed out of the FTSE 250 index last month amid rising costs for pub chains.
John Clements, head of commercial marketing at Marston’s, said: ‘When I think about All Day IPA in particular, it really is all about the beer – it’s that good, we simply say to operators, “Just take the lid off and take a sip”.’