McDonald’s is testing a barista service in some of its restaurants across Britain after discovering that coffee drinkers are its most loyal and frequent customers.
Baristas are already serving customers in outlets at St Paul’s and Oxford Street in London and the trial will soon extend to the East Midlands.
The coffee is the same price as the regular McCafe coffee range, made from the same Arabica beans and served in the same cups.
Branching out: McDonald´s UK and Ireland chief executive Paul Pomroy with a barista at the chain’s Oxford Street branch. (McDonald’s/PA)
Paul Pomroy, McDonald’s UK and Ireland chief executive, said the barista service trial was needed in a bid to keep up with ‘changing customer expectations.’
He said: ‘Coffee has been a key driver of sales and guest count growth; coffee drinkers are our most frequent customers and people may be surprised to know that we are second in this market.
‘To keep pace with changing customer expectations, we are trialling barista-made coffee in some of our London restaurants, and like the rest of our coffee range it is made from freshly ground 100% Arabica beans from Rainforest Alliance-certified farms.
‘Our barista coffee will remain true to the values of McCafe – great tasting, served quickly, simply and at an affordable price. Barista coffee is outperforming projections, so we will soon be expanding our trial to restaurants in the East Midlands.’
It’s coming: Baristas are already serving customers in outlets at St Paul’s and Oxford Street in London
Sales boost: The food giant’s global sales rose by 4% in the second quarter
Earlier today, the US-based fast food giant posted its results for the second quarter. Global sales rose by 4 per cent, with solid like-for-like sales across across all geographical regions, including the UK.
Britain’s appetite, for a quick bite helped drive McDonald’s enjoy a 4.9 per cent increase in international division sales in the quarter, with the unit also seeing a 9 per cent surge in earnings over the three months with currency movements stripped out.
Indeed, Britain and France helped the chain offset slowing US growth, with overall group-wide net income of £1.13billion for the quarter, up from £1.06 billion at the same point a year ago.
Boosted by Britain: Britain and France helped the chain offset slowing US growth
The fast food chain’s revenue fell by 12 per cent to £4.07billion, up from around £4.6billion a year earlier.
McDonald’s currently has 1,270 restaurants across the UK.
Mr Pomroy said: ‘We have enjoyed a strong Q2 performance and together with our franchisees have now delivered 49 consecutive quarters of sales and guest count growth, against a backdrop of increasingly fragile consumer confidence and high street footfall decline.
‘As we enter the second half of the year we must stay laser-focused on doing right by our customers and our people, and continuing to invest for the long term.’
The company said it dished out $2.5billion to shareholders via share repurchases and dividends over the period.
The company’s share price is down 2.24 per cent to $155.35.