A tie-up with convenience chain McColl’s has boosted sales at Big Four grocer Morrisons as it faces up to the challenge of the Asda-Sainsbury’s merger.
The agreement to supply McColl’s with fresh, frozen and tinned food gave a lift to grocery sales in the 13 weeks to May 6.
Sales excluding fuel were up 3.6 per cent, with retail and wholesale both contributing a 1.8 per cent boost.
Royal approval: Morrison’s has just launched a £7 version of the lemon and elderflower cake being made for Harry and Meghan’s big day
And in a bid to get a kick from the royal wedding next week, it has just launched a £7 version of the lemon and elderflower cake being made for Harry and Meghan’s big day.
The real wedding cake will be made by pastry chef Claire Ptak, the owner of London bakery Violet Cakes.
Although the final one has yet to be unveiled, it is believed to be similar to her previous cake and will be covered with buttercream and decorated with fresh flowers.