New children’s clothing and toy shop launched by the man who brought  Flying Tiger to the UK


City & Finance Reporter for the Daily Mail

Latest venture: Philip Bier has opened ID Kids in a shopping centre in Wandsworth

Latest venture: Philip Bier has opened ID Kids in a shopping centre in Wandsworth

Latest venture: Philip Bier has opened ID Kids in a shopping centre in Wandsworth

The man who made millions bringing the Scandinavian high street retailer Flying Tiger to the UK has opened a French children’s clothing and toy shop.

Philip Bier has opened ID Kids in a shopping centre in Wandsworth, south-west London, otherwise known as ‘Nappy Valley’ because of its popularity with new parents.

ID Kids is a French import introduced to the UK by Bier Brothers, a venture set up by Bier and his brother Jacob.

Ironically, Bier opened the store next to a Mothercare as there was already an established customer audience – despite the fact it is now shutting 50 shops.

Bier said: ‘Our new shop is contemporary while Mothercare is outdated. 

‘The need is there – children want toys and parents want nice clothes. It’s all down to how you sell it.’

 

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