Prescription directing by the GP

Recently GP surgery started directing prescription from old pharmacy to a new pharmacy which is opened within the surgery
To an extend that during the consultation GPs are asking patients to sign a consent form so that they can divert their prescription to a new pharmacy without asking patients choice.
Even the receptionist and practise manager are getting involved in directing patients prescription without full information and consent from patient

Is this legal if so how to complaint and whom to complaint

Do we need a proof . if a complaint is made GPs can tell that “we are not doing this”

Can some one inform me the rules how it works please

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