Row over copycat puffer jackets erupts between Jack Wills and Superdry
A row over copycat puffer jackets has erupted between Jack Wills and Superdry.
Superdry is seeking an injunction from the High Court which would prevent Jack Wills releasing a coat. Lawyers for Superdry claim there are striking similarities between its £114.99 Glacier Biker Jacket and Jack Wills’ £99 Cuffley Padded Jacket.
Battle of the bomber jackets: Superdry is seeking an injunction from the High Court which would prevent Jack Wills releasing a coat
And Superdry claims that its former head of international business development, Greg Roberts, took top-secret information to Jack Wills when he moved there last November.
A Jack Wills insider questioned why it would want to copy Superdry – saying its clothes are worn by ‘gorgeous, cool young people’ while Superdry’s ‘appeal to the middle-aged’.
Superdry retaliated by saying it was ‘proud to appeal to cool kids and cool parents’.