Motorists are paying thousands of pounds for new high-tech gadgets that are fitted to their cars but are completely oblivious to having the features, research suggests.
Even mainstream favourites likes the Ford Focus are now equipped with technology such as a head-up display and park assist technology, but many owners simply don’t have a clue how to operate them, or that they’re even there.
According to vehicle selling site BuyaCar, there are six features in particular that drivers don’t know exist and have no idea what the button or dashboard symbol will look like. Can you get them right?
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Car confusion: With hundreds of different dashboard symbols now used by motor manufacturers, drivers are failing to identify what some mean
With in-car technology evolving at an incredible rate, drivers who are opting to spend big on high-spec models appear to be failing to use some of the revolutionary features that are now being supplied with many new vehicles.
With autonomous driving modes set to become commonplace in cars in the not too distant future, the study found that motorists are already struggling to get their head around features that are available right now.
BuyaCar surveyed a panel of 1,000 drivers to identify a range of increasingly common display symbols – and six in particular proved taxing for those polled.
In one case a majority of motorists didn’t know what the symbol meant.
The car selling site estimated the additional cost of having each of these features fitted to a new car.
Even where a feature comes as standard the buyer has still paid to have it because the cost is simply built in to the purchase price instead of being offered as an extra.
It calculated that the six most difficult to identify were valued at over an estimated £1,300 in additional cost to new-car buyers.
Austin Collins, MD at BuyaCar, said it was imperative that drivers keep their the vehicle’s owner’s manual safe as a reference to familiarise themselves with the new icons that will be appearing in the latest vehicles on sale.
‘Although we can laugh at some of the mistakes drivers make in the struggle to keep pace with in-car technology it’s unfortunate that so many people are clearly missing out on some of the features and benefits of their cars,’ he said.
‘One clue to why this might be comes from another part of our survey, which revealed that only half of us bother to look through the manual before starting to use our new cars.
‘The most typical approach is to look up individual sections only when suspected problems arise.
‘Our advice is to always read the manual. Cars are evolving all the time and not only is it important to understand a car to drive it safely, it makes no sense to miss out on some of the benefits for which you have paid.’
Think you can ace all the dashboard icons for in-car technology? Have a go at our quiz below.
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