Tetley bears the brunt as Tesco cuts the big brands to promote its own-label produce
Tesco has cleared its shelves of Tetley tea ranges as it ploughs ahead with promoting its own-label produce and trendier brands.
Tetley, which traces its roots back to 1822 in Huddersfield and is owned by Indian group Tata, has seen around 16 lines axed from Tesco’s shelves.
That is more than any other brand making it the biggest victim of the supermarket’s move to rid thousands of big name labels from its aisles.
Dropped: Tea maker Tetley, which traces its roots back to 1822 in Huddersfield and is owned by Indian group Tata, has seen around 16 lines axed from Tesco’s shelves
The cull is part of Tesco’s fight back against Aldi and Lidl after it revealed it has been ‘eyeballing’ the German discounters’ ultra low prices that have been losing Tesco customers.
It is the biggest overhaul of Tesco’s own-label food range in its 99-year history.
The store has made space for smaller and trendier brands such as medicinal tea brand Heath & Heather and Caribbean tea producer Dalgety.
Peter Dries, director at Tetley, said they continued ‘to have a close working relationship with Tesco’ but the supermarket declined to comment.