TRADER TIPS: City insiders say buy pest control giant Rentokil, but sell publishing firm Relx

BUY THIS: Rentokil

Analysts at HSBC think it is time to buy shares in this pest control, hygiene and property services company.

They said the FTSE 100 firm was reshaping to focus on the higher-margin pest control business at a much faster pace than anticipated.

Analysts at HSBC think it is time to buy shares in the pest control, hygiene and property services company Rentokil

Looking at current rates of growth, they have upped their target price for the group from 290p to 440p. Shares are currently 350.2p. 

SELL THIS: Relx

UBS analysts believe it is time to sell shares in this FTSE 100 publishing and analytics firm, saying the earnings growth over the last three years is starting to decelerate.

Shares have climbed in the past few months partly due to currency movements, but UBS claims the rally might be overdone. 

‘Marking Relx’s divisions to listed peers suggests the stock is 7per cent overvalued,’ they said.