USA or bust! Lingerie maker Bravissimo plots overseas expansion

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USA or bust! Lingerie maker Bravissimo plots overseas expansion as online shopping lifts sales by 3.4%

  • Bravissimo makes lingerie and swimwear in sizes D and above
  • It is plotting a move into the US with a shop on the east coast to open this year
  • The firm was set up in 1995 when Sarah Tremellen struggled to find a bra that fit

City & Finance Reporter for the Daily Mail

Online shopping gave specialist bra maker Bravissimo a lift last year

Online shopping gave specialist bra maker Bravissimo a lift last year

Online shopping gave specialist bra maker Bravissimo a lift last year

Online shopping gave specialist bra maker Bravissimo a lift last year as sales rose 3.4per cent to £51.9million.

Bravissimo, which makes lingerie and swimwear in sizes D and above, said store refurbishments and relocations also helped to boost revenues.

Profits dropped to £69,187 in the year to October 2017 from £2.2million a year earlier after investment in products and marketing ate into earnings.

It is plotting its first move into the US with a shop on the east coast to open at some point this year.

Bravissimo was founded in 1995 when mum-to-be Sarah Tremellen struggled to find a bra that fitted her, after growing to a G cup while pregnant.

She set up the business with a friend as a catalogue company which started out with a mailing list of around 75 people, most of which were friends and family. 

Tremellen, 52, and her husband Mike bought her friend out a year later and opened its first shop in 1999. 

It now has 29 stores in the UK and Tremellen still runs the firm from Leamington Spa, Warwickshire. 

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