What’s the point of comparison sites?

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Searched for car insurance, found the best quote but couldn’t pay online so rang up.

“Oh, that price doesn’t include our brokers fee so the price is now x + £50” making it far from the cheapest.

If we can’t trust the numbers given when we search online, what’s the point of comparison sites?

Anyone else had the same experience?

(Outcome: refused to buy from them on principle, also refused to go back through the comparison site (a well-known one), bought insurance elsewhere).

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