Notorious Pig: Peppa Pig has become an unlikely cult symbol in China
Peppa Pig has become an unlikely cult symbol in China – helping to double profits for the show’s creator Entertainment One.
Peppa has legions of devoted fans in the country but the cartoon has also been hijacked by teenagers, who have created subversive drawings showing her smoking and behaving like a gangster.
And there have even been reports of gang members getting Peppa tattoos.
But this has done little to dampen citizens’ enthusiasm, which played a part in pushing EOne’s profits up from £35.9million to £77.6million.
The company expects to double in size over the next five years thanks to demand for Peppa and fellow hit PJ Masks, a show about children who become superheroes when they put on their pyjamas.
Entertainment One lifted its total annual dividend from 1.3p to 1.4p per share.
The stock fell 1.3 per cent, or 3.6p, to 285.4p.