Gucci’s designer Alessandro Michele has been credited with returning the brand to profitability
Granny-chic clothing and flamboyant 1970s prints at Gucci have sent sales at parent company Kering soaring 27 per cent to £2.7billion.
The luxury fashion house, which also owns Yves Saint Laurent and Balenciaga, recorded a 38 per cent boost from Gucci during the first three months of the year as sales grew to £1.6billion.
Strong demand in North America and Asia also helped put a rocket under sales.
François-Henri Pinault, chairman and chief executive of Kering, said: ‘Kering maintained its outstanding sales momentum in the first quarter.
‘Gucci, Saint Laurent and Balenciaga set a high mark within a group that delivered sharp growth as a whole.’
Gucci’s designer Alessandro Michele has been credited with returning the brand to profitability since joining in 2015 after he revitalised its range with clashing prints and kitsch knitwear.
The firm’s latest range brings back old-fashioned floral patterns and pleated skirts – which has been dubbed granny chic.
Earlier this year British designer Stella McCartney bought back her 50 per cent stake in the label from Kering after a 17-year partnership.
The business was founded in 1963 as a timber distributor, before it moved into retail in the early 1990s.
It changed its approach again to focus on luxury goods after buying a controlling stake in Gucci in 1999.